About

I believe design is about clarity, not decoration. Every color choice, typeface selection, and layout decision should serve a purpose—whether that's guiding a user through a digital interface or telling a story through a book cover. My work spans healthcare, technology, media, and consumer brands, but the common thread is always the same: research first, then design.

When I redesigned Pollen.com, I wasn't just updating the visuals—I was rethinking how users discover and engage with content. The same thoughtful approach applies to my editorial work. For "Vintage Affair," I designed around the idea that "every dress has a history. And so does every woman." The cover, endpapers, and flyleaf use quiet, vintage imagery to suggest stories waiting to be told, rather than shouting for attention.

I'm drawn to projects where design can make a real difference—whether that's simplifying complex health information, creating systems that scale, or crafting campaigns that feel authentic. My process starts with understanding the audience, then building from there. Color, typography, and space become tools for communication, not just aesthetics.